How to set business goals

Being goal-orientated helps you know what needs to be done, and when – and it keeps you accountable.

You no longer have a manager breathing down your neck making sure you hit your KPI’s, it’s all you! Get the notebook and pen ready, it’s time to do some goal setting.


Firstly, take a step back and have a look at the bigger picture. Not just for the business, but for you as well. Ask yourself a few key questions – where do you see yourself going, what is your purpose, what is the motivator, is the business everything you love? Answering these questions will help to work out what direction you want to move in, and what you are really working towards. 


Secondly, once you’ve worked out where you’re going, you need to break it down into long and short-term goals. Short-term being the goals you want or need to accomplish within the next year. Long term goals are the goals you’re planning for more than a year out, some good markers are 3-years and 5-year goals.

Take an honest look at all of your goals: are you trying to do too much within the one year? Are you focusing on what’s important? Do you need to adjust how you spend your time in order to achieve your goals?


It’s legit – the way you write your goals can have a huge impact on whether or not you actually achieve them. This is where SMART goals can help. Writing your goals in the SMART format will not only help provide some much-needed clarity so you can get out there and actually achieve (SMASH) them. So what is SMART? Well… read up.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. When you write your goals, they need to meet the above criteria. For example, if your goal is to ‘get more clients’, it’s far too broad with no clear direction, and there is quite a low chance it will actually work. But if you turn it into a SMART goal, you have more chance of seeing results. Here’s how:

Be specific about what you’re trying to do.

Make sure it’s measurable, so you can know definitively if you’ve been successful in reaching your goal.


Consider whether your goal is actually achievable. Is it reasonable to try and get five new branding clients?


Make sure the goal is relevant in the larger vision of your business. Are you trying to expand your branding services, or do you really want to grow your social media management services?

Time Bound

Give yourself a real deadline as then you will know exactly what you need to accomplish by when.

Now you are accountable, you have a deadline, and you know what you are working towards.

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