Sell Everywhere. Track it Here.
The simple accounting app for Amazon FBA, Shopify, Etsy, and eBay sellers.
You have sales on Amazon, a store on Shopify, and side-hustle listings on eBay. Most accounting tools expect you to be an expert in “syncing” and “reconciliation.” Sole is different. We bring all your income streams into one dashboard so you can see your total profit at a glance without the $100/month price tag.
Turnover is Vanity. Profit is Sanity.
E-commerce is expensive. Between Amazon referral fees, FBA shipping costs, PPC ads, and Shopify subscriptions, your “Revenue” number is lying to you. If you only look at your bank deposits, you don’t know your true margins.
Sole helps you find your real profit:
- Track COGS: Log your stock purchases (Cost of Goods Sold) instantly by snapping the supplier invoice.
- Track Fees: Categorise platform commissions and FBA fees separately so you know exactly what the marketplaces are taking.
- Track Ads: Snap receipts for your Facebook and Google Ad spend to ensure your “Cost Per Acquisition” isn’t eating your profit.
Are you reporting your income correctly?
This is the #1 mistake Australian eCommerce sellers make at tax time.
The Trap: Amazon and eBay deposit your sales minus their fees. If you only record the bank deposit as your income, you are under-reporting your turnover.
The Fix: The ATO requires you to report the Gross Sales (the total the customer paid) as income, and the Merchant Fees as an expense.Why it matters: If you only track net deposits, you might think you are under the $75,000 GST threshold when you have actually already crossed it. Sole makes it easy to split these transactions so your books are 100% ATO-compliant.
Sole vs. The “Pro Stack”
Most accountants recommend a stack of Xero + A2X. For a high-volume seller with thousands of orders, that automation is great. But for a growing solopreneur, it’s expensive overkill.
| Feature | The “Pro Stack” (Xero + A2X) | Sole App |
| Monthly Cost | $100 – $180+ / month | $14.99 / month |
| Complexity | High (Requires professional setup) | Low (Plug & Play) |
| Best For | High-volume corporations | Startups & Solopreneurs |
| Focus | Inventory Syncing | Tax, Profit & Expenses |
Features for the Modern Seller
- Multi-Currency (Simple Tracking): Selling in USD or EUR? Sole allows you to categorise foreign income simply, so you can track your global sales without complex currency conversion software cluttering your view.
- Receipt Snapping for Stock: Buying inventory from Alibaba or a local wholesaler? Snap the invoice immediately. Sole stores the digital record, so your COGS are sorted before the stock even hits the warehouse.
Subscription Tracking: eCommerce involves dozens of small fees. Track your monthly spend on tools like Canva, Helium10, JungleScout, and your Shopify apps in one place to stop “SaaS bloat” from killing your margins.
Don’t Let Success Become a Tax Penalty.
E-commerce scales fast. You might hit the $75,000 GST turnover threshold quicker than you think.
- Watch the Limit: Sole’s dashboard shows your rolling 12-month turnover in real-time.
- Register in Time: Once you hit (or expect to hit) $75k in Gross Sales, you have 21 days to register for GST. Sole gives you the data you need to make that call before the ATO sends a “nasty surprise.”
Stop trying to merge five different CSV files in Excel. Connect your bank account to Sole, snap your stock receipts, and get back to growing your store.
Frequently Asked Questions
How does Sole help me manage “lumpy” eCommerce income?
eCommerce often involves multiple small payouts and large stock purchases. Sole provides a clear view of your cash flow, showing what is actually “safe to spend” after your upcoming platform fees and tax set-asides are calculated.
Why is it wrong to just record my Amazon/eBay bank deposits?
Amazon and eBay deposit your sales minus their fees. The ATO requires you to report the Gross Sales (total customer paid) as income and the fees as an expense. If you only track deposits, you might think you are under the $75,000 GST threshold when you’ve actually already crossed it.
Can I track international sales in USD?
Yes. Sole allows you to categorize foreign income simply. While we keep the interface clean and jargon-free, you can tag global sales to ensure your total business performance is tracked in one place.
Can I write off my Shopify apps and marketing tools?
Absolutely. Software used to run your store (Helium10, Canva, Shopify apps) and your Sole subscription are 100% tax-deductible operating expenses. Sole categorizes these so your accountant can claim them easily.
What is the “Instant Asset Write-Off” for sellers?
For the 2025–26 year, you can immediately deduct the full cost of equipment like thermal printers, new laptops, or studio lighting for product photos, provided they cost under $20,000.