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Freelancers start up guides

Start freelancing in 30 days

Everything Aussies need to know to launch a successful freelance career.

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  • Cut through the red tape

    Learn exactly what steps to take to start freelancing in Australia.

  • Get the most out of your money

    Set up your freelancer finances the right way, from the start.

     

  • Find your very first clients

    See how first-year freelancers can market their business to find leads and build a steady income.

     

  • Launching your freelance career

    Freelance Guide 1

    • This guide covers the foundational steps of starting a freelance business in Australia, from defining services and understanding target clients to legally setting up your business.
    • Understand why freelancing is a great career choice
    • Know the importance of a structured approach to starting out
    • Build a skills inventory, noting both hard and soft skills, aligned with your strengths.
    • Develop an ideal client persona, including demographic details, pain points, and needs. Build out your unique selling point.
    • Consider your business structure, accounting, liability, taxes and future growth.
    • Bainstorming and narrowing down business names.

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  • Financial Management for freelancers

    Freelance Guide 2

    • This guide is for freelancers in Australia who want to manage their finances confidently. It covers budgeting, tracking income and expenses, tax planning and filing requirements. The guide simplifies financial management to give freelancers a solid foundation.
    • Understand why financial management is crucial for freelancers.
    • Work out how to set realistic income targets.
    • Step-by-step guide to creating a monthly and annual budget.
    • Suggestions for tracking income and expenses, including downloadable templates.
    • How separate accounts help simplify tracking and save on taxes.
    • Steps to set up an account quickly and effectively.
    • How to streamline expense tracking with software and templates.
    • Easy-reference list of deductible expenses for Australian freelancers.
    • Steps to complete PAYG and BAS submissions.

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  • Finding and managing clients

    Freelance Guide 3

    This guide is designed for freelancers who are ready to attract and convert clients. From establishing an online presence to creating proposals and closing sales, this guide offers everything freelancers need to launch and maintain a successful client base.

    • Understand why client acquisition is crucial for freelancing success.
    • Tips for building a simple website or landing page.
    • Essentials to include in a portfolio, with examples.
    • Overview of referral-based marketing and client trust.
    • Comparison of popular marketing channels for freelancers.
    • Monitoring results and refining marketing tactics.
    • Templates and tips for crafting compelling proposals.
    • Steps to send quotes, negotiate and follow up.

    Find out more

Freelancing is easier with Sole

Being a Freelancer can be hard at the start. We at Sole are here to answer all your questions and give you a helping hand.

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Happy woman enjoying time with her pets after using Sole to simplify accounting for sole traders and save time.