Tools for Creatives & Media Professionals

Top Apps For Creatives & Media

A flexible software stack built for creatives and media professionals.
Designed to support project-based work, client collaboration, and creative workflows.
Helps manage irregular income, files, and promotion with clarity.

Guide to the best project management file storage and marketing apps for creative and media professionals

Ideal for project based work, irregular cash flow and client expense tracking.

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Why Sole works for creatives:

  1. Clear invoicing by project or milestone
  2. Easy tracking of expenses by client
  3. Cash flow visibility for irregular income cycles
  4. Simple reporting that accountants can rely on

Project management

Trello Lightweight task tracking for creative workflows.

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Asana  Better for agencies or larger teams.

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File storage

Dropbox : Centralised file access, useful for large media files.

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Marketing

Canva: Fast asset creation for self promotion.

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Frequently Asked Questions

How does Sole help manage my irregular income?

Creatives often deal with large, lumpy payments. Sole provides a clear view of your cash flow, showing you what’s “in the bank” versus what’s “expected” from pending milestones. This visibility allows you to plan your personal and business spending during quiet periods with much more confidence.

Can I bill for project milestones rather than just at the end?

Yes. For many media projects (like video production or branding), it is best practice to invoice a 50% deposit and 50% on completion. Sole allows you to easily create these milestone invoices so you aren’t waiting months to see any cash for your hard work.

What specific expenses can I claim as a creative professional?

For the 2025–26 financial year, you can typically claim:

  • Hardware: Cameras, laptops, lenses, and lighting (see the Instant Asset Write-Off note below).
  • Software: Adobe Creative Cloud, Figma, Dropbox, and Sole subscriptions.
  • Work-from-Home: Using the fixed rate of 67 cents per hour (for electricity, gas, stationery, and internet) or the actual cost method.
  • Car Expenses: Travel to shoots or client meetings at the current 2025–26 rate of 88 cents per km (for up to 5,000km).

Can I write off a new camera or laptop instantly?

Yes. The Australian Government has extended the $20,000 Instant Asset Write-Off through to 30 June 2026. If you buy an eligible piece of equipment for your business that costs less than $20,000, you can deduct the full amount in your 2025–26 tax return rather than depreciating it over years.

What are the tax brackets for creatives this year?

With the “Stage 3” tax cuts fully in effect for the 2025–26 year, the rates for residents are:

  • $0 – $18,200: 0%
  • $18,201 – $45,000: 16% (dropping to 15% from July 2026)
  • $45,001 – $135,000: 30%
  • $135,001 – $190,000: 37%

How do Trello and Dropbox work with Sole?

Trello (or Asana) is where you manage your creative flow (tasks and deadlines). Dropbox is where you store your media files. Sole is your financial hub. While you’re busy creating, Sole is in the background tracking your GST, project profitability, and accountant-ready data.