What our customers are saying about us

Sole is an Associate Member of the Australian Hairdressing Council (AHC). As a partner of Sole, I am happy to endorse the product.

Sole fills a significant gap in the market by providing accounting software designed specifically for sole traders, freelancers, small business and the self-employed. This unique offering positions Sole as a standout choice for businesses and sole traders alike.

The hairdressing industry is hitting a pivot point. With the post-pandemic labor shortage, we’re seeing a massive wave of veteran stylists transitioning from large salon owners to independent sole operators. Sole is perfectly positioned for this shift; it doesn’t just ‘streamline’ finances—it removes the administrative burden for stylists who are now doing their own booking, coloring, and bookkeeping simultaneously. It is the practical answer for the fastest-growing sector of our market.

Sole provides a unique product targeted specifically to this growing market sector, along with proactive marketing and excellent customer service. Our members who are using Sole have provided great feedback already. The AHC’s partnership with Sole has shown us that this product is not only innovative, but also poised for exceptional growth.

Thank you for considering this endorsement, and please do not hesitate to contact me if you require any further information or clarification.

Running My Food Religion means I’m rarely sitting at a desk. Before Sole, tracking invoices and expenses felt like a second job. Now, I can log a supplier invoice or snap a receipt the moment it hits my hands. It’s transformed my relationship with my accountant—instead of a box of paper at the end of the year, I’m sending organized, digital data with a few taps, making the entire tax season a non-event.

After 24 months of running two niche businesses in South-East Queensland, I’ve realized that clunky accounting software is a silent tax on a business owner’s time. My wife and I spent years wrestling with a previous subscription that felt like it was built for a corporate office, not a mobile entrepreneur. It was bloated with menus I never clicked and features that only served to bury my actual data. > Switching to Sole felt like finally clearing off a cluttered desk. The interface isn’t just ‘straightforward’—it’s intentionally lean. I can now handle my invoicing from a job site or my truck without the digital friction that used to turn BAS and tax time into a weekend-killing headache. It’s the first app I’ve used that actually respects the limited headspace of a small business owner.

As the General Manager of an organization serving thousands of independent professionals, I’ve seen firsthand how administrative dread can stifle a sole trader’s growth. Most of our members are masters of their craft—not their spreadsheets. Sole has been a game-changer because it allows them to reclaim their creative and billable hours. By turning complex tasks like GST budgeting and invoicing into a seamless, background process, Sole ensures our community isn’t just surviving the work week, but actually scaling their businesses without the typical bookkeeping burnout.

Thank you for considering this endorsement, and please get in touch should you have any further questions.