About Sole

Our Mission is to See You Succeed

Sole App was created to remove the complexity from accounting and give independent business owners the tools they need to run their business with confidence.

Get In Touch With Us Small Businesses

About Sole

Built for Australia

Built for Australian small business and the professionals who support them Sole is a financial software platform designed for the Australian small business economy. We help sole traders and small businesses manage their finances with tools that simplify invoicing, expenses, cash flow and tax obligations. Sole also supports the accountants and bookkeepers who work with these businesses through Sole Practice Manager, our practice platform for managing clients, workflows and financial insights. By connecting business owners and advisors within the same ecosystem, Sole helps simplify financial management across the entire small business journey.

Sole for business
Sole for Business is designed for Australian sole traders and small businesses who want a simpler way to manage their finances. The platform helps business owners send invoices, track expenses, monitor cash flow and stay on top of tax obligations without the complexity of traditional accounting software.
Sole Practice Manager
Sole Practice Manager is built for accountants and bookkeepers who support small business clients. SPM helps firms manage client relationships, workflows and financial insights within one connected platform designed specifically for the Australian accounting environment.

Downloads

Accountants & Bookkeepers

$0M+

Invoices generated

Built by accountants. Built for everyone.

Our Values

The principles that guide how we build products and support sole traders every day.

Simplicity first

Running a business should not require complex financial software. Sole is designed to simplify invoicing, expenses, cash flow and tax obligations so small businesses can focus on what they do best.

Built for Australian business

Sole is designed specifically for the Australian accounting and tax environment. Different industries operate in different ways, so the platform includes tailored templates, guides and workflows to support how each type of business runs.

Focusing on efficiency

Accounting firms often rely on multiple disconnected systems to manage their practice. Sole Practice Manager brings these tools together into one connected platform, giving firms better visibility across their clients while reducing complexity and administrative overhead.

Accessible for growing businesses

Modern financial tools (including practical use of AI) should be available to every small business, not just large organisations. Sole is built to deliver powerful capabilities while remaining accessible and practical for small businesses and the professionals who support them.

Johann Oberholzer

Founder & CEO

Message from Our Founder

Hi, and thank you for being part of the Sole community. My name is Johann and I founded Sole to build financial tools designed specifically for Australian sole traders and small businesses. Too often, business owners are forced to manage their finances using complex systems or disconnected tools that were never designed for how small businesses actually operate.

Sole was created to change that by providing a platform that is simple, practical and built for the Australian business environment. What began as a mobile app designed to simplify invoicing, expenses and tax management has grown into a broader platform supporting businesses across Australia.

Today Sole continues to evolve, supporting both business owners and the accountants and bookkeepers who work with them through the development of Sole Practice Manager. Our goal is to bring together the tools, insights and workflows needed to better support the small business ecosystem.

Thank you for being part of the journey and for trusting Sole to support your business.

Soul for Sole Customers

Climate action for Sole Traders

As a fintech company, Sole’s footprint may not be massive but we believe that we need to play our part by being carbon-neutral and support our customers to take action. Sole has partnered with Carbonhalo to utilise their transparent new platform that is simple and affordable which includes:

A 25% discount on the subscription and support costs for the first 12 months with us
Free carbon reduction advice from Carbonhalo
Bonus tree planting program - we plant extra trees for Sole customers
Business impact page to track your progress and the number of trees in your forest
Business impact page to track your progress and the number of trees in your forest

You can find out how to secure your company’s carbon-neutral label in this article and learn more about Soles commitment to offsetting carbon emissions on our Carbonhalo partner page. You can also get an estimate of the trees your business should plant each month to be carbon-neutral and care for the Australian environment by using the carbon footprint calculator.